The Kind of Room High-Capacity Women Actually Need

Something strategic AND soulful.

There comes a point in a woman’s life and leadership when the things the world told you to chase stop feeling like the right measures of success.

Early in my career, it was the corner office. The title. The six-figure salary.

I chased those things hard. I was ambitious and driven, and I worked relentlessly.

And when those milestones started to happen, I remember realizing something quietly surprising…

They were never the thing I actually needed.

What I needed was a room. A room where I could tell the truth.

A room where I could say a launch didn’t go the way I hoped. A room where I could admit I was overwhelmed and unsure what the right decision was. A room where I could celebrate something wonderful without feeling like I had to shrink it or soften it for the sake of other people’s comfort.

If you’ve ever built something meaningful, you know this feeling.

Deeply.

Success brings opportunity, but it can also bring isolation.

People assume you have it all together. They assume you know exactly what you’re doing. They assume you no longer need support. But the truth is that the higher you climb in leadership and business, the more important it becomes to have women around you who understand the weight you carry. Women with skin in the game.

Women who know what it means to write the payroll check. Women who understand the vulnerability of putting their work into the world. Women who can celebrate your wins without jealousy and hold you steady when something hard shows up at home.

For more than fifteen years as an entrepreneur, and now more than a decade leading Choice, I kept noticing something about the spaces available to women.

The world encourages us to build big communities.

Big audiences.
Big launches.
Big events with hundreds of people in the room.

But the rooms that actually change your life are rarely the loudest ones.

They are the smallest.
The most thoughtful.
The ones where you can show up fully as yourself.

That realization is what led me to build The Circle.

Not a traditional mastermind. Not a networking group. Not another business program. The Circle was created to be something much more personal than that. It is an intentionally curated community of women who are building meaningful businesses while also navigating full lives.

Inside this room, we absolutely talk about business. We get into the weeds. We workshop launches, talk through hiring decisions, and help each other see around corners.

One woman recently launched a book club that welcomed more than 8,000 women in its first weeks. Another crossed 5 million podcast downloads. One of our members is writing her first book, and the women of The Circle are helping her shape the proposal, refine her brand positioning, and expand the visibility she deserves.

When something is working, we celebrate it. And when something is hard, we hold space for that, too.

Because what I have learned over decades of leadership is this.

You cannot separate the woman from the work.

Your business is influenced by what is happening in your home. Your leadership is influenced by what is happening in your body. Your decisions are influenced by your mental and emotional capacity.

Inside The Circle, we care about all of it. About you.

We talk about midlife bodies and the changes we didn’t see coming. We talk about parenting littles, teenagers, and young adults. We talk about marriage, health, burnout, reinvention, and the quiet questions many women carry in this season of life.

It is not therapy.
It is not coaching.
It is something I wish I had much earlier in my own journey.

A personal advisory board of women who understand.

Women who can say, “I’ve been there.”
Women who can say, “You’re not crazy for feeling this way.”
Women who can say, “Let’s figure this out together.”

And perhaps most importantly, women who will tell you the truth with kindness and wisdom.

The Circle is intentionally small.

We keep it that way on purpose. This is not a group where we are trying to get as many women in the room as possible. It is curated carefully because chemistry matters. Trust matters. Alignment matters. Every woman who joins applies first, and then we take time to talk and make sure it is the right fit for both sides.

That level of care is what allows the room to feel safe.

And when a room is safe, transformation happens.

In April, the women of The Circle will gather together in Nashville for our spring retreat.

These retreats are some of my favorite moments of the year. I personally curate the entire experience. We step away from the noise of daily business and life and spend intentional time thinking about where each woman is going next.

We work on strategy, solve problems, and dream bigger than we often allow ourselves to dream on our own. But we also laugh. We share meals (really yummy ones!). We tell stories. And we remind each other that the life we are building is meant to be lived, not just managed. We also spend time in deep, rich community with each other.

Ahead of our April gathering, we have two spaces opening inside The Circle.

Rather than quietly filling them behind the scenes, I wanted to share this here with the Red Lip Life community. Because there may be a woman reading this who recognizes herself in these words. A woman who is successful by every outside measure, and yet quietly craving something deeper.

A room where she does not have to perform.
A room where she can be both strong and supported.
A room where the women around her understand what it means to carry ambition, responsibility, and heart all at the same time.

If you are reading this and something in you is nodding quietly yes, I would love to meet you.

→ Just click here to fill out this brief application and learn more. Then our team will schedule some time for us to connect.

The right room can change everything. And sometimes the bravest thing a woman can do is simply decide she does not have to build the next season alone.

Always your fan,
Heather